3 Ways to Build a Bridge Between Marketing and Sales

Marketing and Sales Have Not Gotten Along for Decades

After I graduated from college with a degree in marketing, I went straight into a sales position in the software industry. Within seven years I was a regional sales manager in the Northwest (U.S.) with a team of sales professionals covering California, Oregon and Washington.

My sales team and I were often frustrated by the misalignment between the messaging and promotional programs that came from our marketing department. There was a...

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