Before AR, shoppers had two options: they could go to a physical store, or order online and hope for the best.
Return policies were heavily used as many found the product didn’t live up to their expectations. The fit was off, the color wasn’t right, or it just looked different in real life.
Now, imagine a world where e-commerce is enabled by AR.
Users enjoy the ultimate “try before you buy” from their comfort of their own home. As long as they have their phone, shoppers can...