3 Tips on Mastering Mobile A/B Testing

A/B testing has long been a critical driver of growth on the web, but its role in mobile app development is still beginning to take shape. It has been less than a decade since Apple first introduced us to the iPhone and induced the massive proliferation of mobile apps and the huge community of mobile app developers who support them. It’s easy to forget that the first modern mobile app came out only seven years ago, and many of the mobile app teams today are still trying to figure out the...

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