Nashville Budgets $60M for 2030 Super Bowl, Expects Record Return
Nashville plans to spend $60 million on the 2030 Super Bowl while projecting a record-breaking $706 million economic impact from the NFL championship game.
NASHVILLE, TENNESSEE — Nashville officials plan to invest $60 million in hosting Super Bowl LXIV in 2030, with tourism leaders projecting the largest financial return from any event in the city’s history, according to the Nashville Convention & Visitors Corp.
The majority of the championship game budget will come from tourism-related tax revenue, while funding will also be secured through public-private partnerships overseen by a host committee led by former Governor Bill Haslam and CBS broadcaster Jim Nantz.
Funding Structure and Revenue Sources
The host committee and Music City Major Events Board, chaired by Haslam, will generate money through corporate sponsorships, hospitality packages, and private donations. Officials will utilize a new state law that allows access to excess tax revenue exceeding $30 million from Nashville’s tourism development zone specifically for hosting the NFL’s championship game.
The Convention & Visitors Corp. could not provide a final figure Wednesday for the amount of sales tax revenue designated for the event, stating it remains too early in the planning process.
Budget Allocation and Economic Projections
The $60 million investment will fund city services, public and private safety and security, transportation, local staffing, practice facilities, decorations, marketing, and stadium operations.
A 2025 study by Tourism Economics, commissioned by the Nashville Convention & Visitors Corp., projects the Super Bowl could generate $386 million in direct spending for Tennessee and approximately $706 million in total economic impact. The overall projection accounts for spending by game attendees and related activities, plus ripple effects on the regional supply chain and income increases resulting from the event.
Economic Skepticism Remains
Despite the optimistic projections, some economists express doubt about whether the game will deliver the forecasted financial benefits. Critics have previously questioned whether Super Bowl events consistently provide the economic boost that host cities anticipate.
The 2030 Super Bowl was officially announced at a ceremony on May 19, marking a significant milestone for Nashville’s sports and tourism industries. The event represents the culmination of years of planning and infrastructure development designed to position the city as a premier destination for major sporting events.
Nashville’s tourism development zone generates revenue through various hospitality and entertainment taxes that specifically support large-scale events and tourism infrastructure. The new state legislation provides cities with greater flexibility in utilizing these funds for marquee sporting events like the Super Bowl.
