2 Key Factors that influence the Speed of Product Adoption

Dear Professor Investor, Why do some products have fast adoption rates whereas others do not? - Marisa from Toronto============That is a great question, Marisa. I doubt I could offer a full explanation in 300 words or less, but I can give you a good place to start. Many things determine the adoption rate of a service or product solution, but as a starting point two (of the many) key factors impact adoption are: the size of the pain (i.e., the unmet market need) and the scale of the benefits...

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