15 fresh insights into how Apple runs its business

Apple's most senior executives have recently shared a few fresh details about how they run their business, here are just 15 recent observations.

Be intuitive

When Steve Jobs asked Tim Cook to join Apple, the Californian company was on the edge of collapse. Cook weighed up the evidence and it quite clearly told him not to take the job, “but my intuition was saying something different.” Cook followed his hunch. He now leads the most successful tech company in the world.

Ive also agrees...

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