10 Things We Learned From the Fox Upfront Presentation

Fox came out swinging Monday at its upfront at Manhattan’s Beacon Theater, warning media buyers of the dangers of advertising in “sub-prime video” offered by digital content purveyors. “The digital metrics game is rigged,” Fox ad sales chief Toby Byrne told the crowd at the start of the presentation. “Impressions for sub-prime video can’t match... Read more »

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